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Paul Ruiter

Paul's Muesli began late 1991. By 1994 the business had grown to such an extent that we were forced to obtain larger premises and purchase additional manufacturing equipment to meet the growing demand.

During that year Paul's Muesli employed its first staff member, who is still with us today. She has successfully managed the production in the factory for the past 10 years. We have grown from supplying one hotel in Johannesburg to supplying virtually all of the hotels in Johannesburg and Pretoria. In 1994 we began supplying South African Airways with muesli for the Johannesburg International Airport as well as for their first class passengers. To this day we continue to supply them.



Presently our main business is manufacturing muesli for other companies who sell branded products. These companies either provide us with formulations that are used exclusively for their products or we design muesli products for them. The Paul's Muesli brand is mainly sold directly to bulk end users, or wholesalers. Our range is also sold in neighbouring countries and we are looking to export to other countries worldwide. Our low cost of production allows us to compete with all the major players.

We supply many of our raw ingredients we use to the local market, especially oats. Our 25 kilogram and 1 kilogram bags of oats are extremely cost effective. The oats we supply are the best available quality and are available in many different forms. Coarse oats can be used in the production of muesli and crunchies, whilst fine oats is used mainly as a porridge and also in the manufacture of biscuits. We are able to supply all other oat products, from oat flour to oat bran. We supply these products throughout South Africa and can deliver from 100 kilograms upwards. Container and pallet loads are also available for export purposes.

Our current factory was constructed in 2002. The entire factory and offices are tiled in accordance with international food standards. The manufacturing equipment we use is of the latest design. The staff have separate change rooms, showers and canteen areas. Provision for paraplegics has been made.
Although not yet HACCP accreditated, we are working towards this and have stuctured and documented manufacturing procedures in place. Our factory is designed to manufacture most baked and dry roasted products.
We are happy to look into any new product that you require us to design and manufacture at our factory.
Please feel free to contact us.

PAUL RUITER