Paul's Muesli began late 1991. By 1994 the business
had grown to such an extent that we were forced to obtain
larger premises and purchase additional manufacturing
equipment to meet the growing demand.
During that year Paul's Muesli employed its first staff member, who is still with us today. She has
successfully managed the production in the factory for the past 14 years.
We have grown from supplying one hotel in Johannesburg to supplying virtually all of the
hotels in Johannesburg and Pretoria. In 1994 we began supplying
South African Airways with muesli for the Johannesburg International Airport as well as
for their first class passengers. To this day we continue to supply them.
Presently our main business is manufacturing muesli
for other companies who sell branded products. These
companies either provide us with formulations that are
used exclusively for their products or we design muesli
products for them. The Paul's Muesli brand is mainly
sold directly to bulk end users, or wholesalers. Our
range is also sold in neighbouring countries and we
are looking to export to other countries worldwide.
Our low cost of production allows us to compete with
all the major players.