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Paul Ruiter
Paul's Muesli began late 1991. By 1994 the business
had grown to such an extent that we were forced to obtain
larger premises and purchase additional manufacturing
equipment to meet the growing demand.
During that year Paul's Muesli employed its first staff member, who is still with us today. She has
successfully managed the production in the factory for the past 10 years.
We have grown from supplying one hotel in Johannesburg to supplying virtually all of the
hotels in Johannesburg and Pretoria. In 1994 we began supplying
South African Airways with muesli for the Johannesburg International Airport as well as
for their first class passengers. To this day we continue to supply them.
Presently our main business is manufacturing muesli
for other companies who sell branded products. These
companies either provide us with formulations that are
used exclusively for their products or we design muesli
products for them. The Paul's Muesli brand is mainly
sold directly to bulk end users, or wholesalers. Our
range is also sold in neighbouring countries and we
are looking to export to other countries worldwide.
Our low cost of production allows us to compete with
all the major players.
We
supply many of our raw ingredients we use to the local
market, especially oats. Our 25 kilogram and 1 kilogram
bags of oats are extremely cost effective. The oats
we supply are the best available quality and are available
in many different forms. Coarse oats can be used in
the production of muesli and crunchies, whilst fine
oats is used mainly as a porridge and also in the manufacture
of biscuits. We are able to supply all other oat products,
from oat flour to oat bran. We supply these products
throughout South Africa and can deliver from 100 kilograms
upwards. Container and pallet loads are also available
for export purposes.
Our current factory was constructed in 2002. The entire
factory and offices are tiled in accordance with international
food standards. The manufacturing equipment we use is
of the latest design. The staff have separate change
rooms, showers and canteen areas. Provision for paraplegics
has been made.
Although not yet HACCP accreditated,
we are working towards this and have stuctured and documented
manufacturing procedures in place. Our factory is designed
to manufacture most baked and dry roasted products.
We are happy to look into any new product that you require us to design and
manufacture at our factory. Please feel free to contact us.
PAUL RUITER |